Customer feedback survey templates

Collect valuable customer insights with professionally designed feedback surveys. Understand what your customers think and improve your products and services.

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What is a Customer feedback survey?

A customer feedback survey is a structured questionnaire designed to gather opinions, suggestions, and insights directly from your customers. These surveys help businesses understand customer needs, identify pain points, measure satisfaction levels, and discover opportunities for improvement. Customer feedback surveys are essential for any business that wants to stay customer-centric and continuously improve their products or services.

When to use a Customer feedback survey

Post-purchase feedback collection
Product improvement research
Customer satisfaction tracking
Service quality assessment
Feature request gathering
Brand perception measurement

Sample Customer feedback survey questions

Here are some effective questions to include in your customer feedback survey. These proven questions help you gather actionable insights.

  • 1

    How satisfied are you with our product/service overall?

  • 2

    What do you like most about our product/service?

  • 3

    What could we do to improve your experience?

  • 4

    How likely are you to continue using our product/service?

  • 5

    How well does our product/service meet your needs?

  • 6

    How would you rate the value for money of our product/service?

  • 7

    What features would you like to see added?

  • 8

    How responsive have we been to your questions or concerns?

Customer feedback survey best practices

Keep surveys short and focused - aim for 5-10 questions maximum
Use a mix of rating scales and open-ended questions
Time your surveys appropriately after customer interactions
Make surveys mobile-friendly for higher response rates
Follow up on feedback to show customers you're listening
Segment responses by customer type for deeper insights

Related topics

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Ready to create your survey?

Start collecting valuable feedback with your customer feedback survey today. No coding required, and you can customize everything to match your brand.