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What is a Feedback form?

A feedback form is a structured tool for collecting opinions, suggestions, and evaluations from customers, users, or stakeholders. These forms help businesses understand satisfaction levels, identify areas for improvement, and make data-driven decisions. Feedback forms range from simple rating scales to detailed questionnaires.

When to use a Feedback form

Post-purchase feedback
Service quality evaluation
Product improvement research
Event feedback collection
Employee satisfaction surveys
Website usability feedback

Essential Feedback form fields

Here are the key fields to include in your feedback form:

  • 1

    Overall satisfaction rating

  • 2

    Specific aspect ratings (service, quality, value)

  • 3

    Net Promoter Score (NPS) question

  • 4

    What did you like most?

  • 5

    What could we improve?

  • 6

    Would you recommend us?

  • 7

    How did you hear about us?

  • 8

    Suggestions for new features

  • 9

    Contact information (optional)

Feedback form best practices

Keep feedback forms brief and focused
Use a mix of quantitative and qualitative questions
Make it easy to submit negative feedback
Follow up on feedback when possible
Analyze trends over time
Close the loop by sharing improvements made
Time feedback requests appropriately
Offer anonymity when helpful

Related topics

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